Privacy Policy

Effective Date: 08/01/2021

Thriviva Inc dba Aspen Assets LLC, Reset360 (“Reset 360,” “we,” “our,” or “us”) & Bite Fuel LLC, Bitefuel ("Bite Fuel", "we", "our", or "us" respects your concerns about privacy and values the relationship we have with you. This Privacy Policy describes the types of information we collect about you if you visit our brands direct website(s) ( / (, or engage with us online, in-person, or via social media, and how we use the information, including with whom we share it, and your choices regarding our use of the information. We also describe how you can contact us with questions and requests pertaining to your privacy. This Privacy Policy does not address data collection by any retail partners.

We may obtain information, including personal information, about you from various sources. We may collect this information when you provide it on our website, via our social media pages, at one of our events, or from our retail partners. When you visit, our social media accounts, or other promotional web pages created and maintained by us, we may also collect certain information about the device you are using by automated means, including using technologies such as cookies, web server logs and web beacons.

You may choose to provide information to us in a number of ways, such as when you participate in an offer or promotion, when you make a purchase on our site, or via our social media pages.

The types of personal information you may provide to us includes:

Contact information (such as name, postal address, email address, mobile or other phone number, and mobile service provider)
Age and date of birth
username and password
Purchase history
Payment Information (such as your payment card number, expiration date, delivery address and or billing address)
Product Preferences
Your physical characteristics and diet concerns
Contact information for friend or other people you would like us to contact (Referrals)
Content you provide (such as photographs, videos, reviews, articls, survey responses and comments)
Information provided to us through social media network when you visit our social media pages or click on one of our ads ( such as your name, profile picture, likes location, friend list and other information described on the social media network)

We may use the information you provide to:

Send you promotional materials or other communications that we think will interest you
Provide services to you
Create and manage your online account, including access to your online purchase history
Assist with product selection and replenishment
Respond to your inquiries
Process your payment card and/or gift card transactions
Tailor ads displayed to you on our site and elsewhere to your interests and history with us
Communicate with you about, and administer your participation in, special events, contests, sweepstakes, programs, surveys and other offers
Operate and communicate with you about our social network pages or mobile applications
Operate, evaluate and improve our business (including developing new products and services; managing our communications; analyzing our products; performing data analytics; and performing accounting, auditing and other internal functions)
Comply with applicable legal requirements, relevant industry standards and our policies
We also may use the information in other ways for which we provide specific notice at the time of collection.

When you visit our website(s), view or click on our online advertisements (including our advertisements on third party websites), or visit our social media pages, we also collect certain information about your usage or device by automated means via third-party technologies such as cookies, web server logs and web beacons. For example, when you visit our website, we may collect your IP address, your unique device identifier (or other device identifier) and/or geolocation data in order to offer you certain features or functionalities. As set forth in more detail below, we may also collect information about your usage and browsing habits using various web-based technologies, including cookies and web beacons.

Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies. Please note, however, that without cookies you may not be able to use all of the features of our website.

In conjunction with obtaining information through cookies, our web servers may log details such as your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone in which your device is located. The web server logs also may record information such as the address of the web page that linked you to our site and the IP address of the device you use to connect to the Internet.

To control which web servers collect this information, we may place tags on our web pages called “web beacons.” These are computer instructions that link web pages to particular web servers and their cookies.

We may use third party web analytics services on this site, or our social network pages, such as those of Criteo, Quantcast and/or Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the site.

The information collected through these means (including IP address) is disclosed to these service providers, who use the information to evaluate use of the website. You may deactivate the ability of these analytics services to analyze your browsing activities on this site. These providers of third-party web analytics services have their own terms and conditions and privacy policies. Highkey does not control what these providers do with information they collect.

We also may contract with third-party advertising networks that collect IP addresses and other information through the use of cookies, web server logs and web beacons on our websites and emails; on third-party websites and emails; and on our advertising placed on third-party websites. They use this information to provide advertisements about products and services tailored to your interests (including for companies not affiliated with us). You may see these advertisements on our websites and other websites. This process also helps us manage and track the effectiveness of our marketing efforts. To learn more about advertising networks and to opt out of interest-based advertising, visit the Digital Advertising Alliance at or the Network Advertising Initiative at

We may use the information collected through automated means on this site for market research, data analytics and system administration purposes, such as to determine whether you’ve visited us before or are new to the site, to tailor ads displayed to you on our site and elsewhere, and for compliance with our legal obligations, policies and procedures, including compliance with relevant industry standards and the enforcement of our Terms of Service. We also may use the information in other ways for which specific notice is provided at the time of collection.

Please note that our website does not respond to “Do Not Track” requests. More information on “Do Not Track” requests is available here:

We will only use information you provide through the Program to transmit your mobile messages and respond to you, if necessary. This includes, but is not limited to, sharing information with platform providers, phone companies, and other vendors who assist us in the delivery of mobile messages. WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY. Nonetheless, we reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect our rights or property. When you complete forms online or otherwise provide us information in connection with the Program, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in our sole discretion, we believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Program for an ulterior purpose, we may refuse you access to the Program and pursue any appropriate legal remedies.

By providing your phone number, you are expressly consenting and opting in to receiving automated text messages from Reset360 or Bitefuel, including recurring messages. We may text you about your shopping cart, orders, your experience with our products or our website, or to respond to your inquiries. We may also text you about sales, promotions, or other products that we think you may be interested in. By providing your phone number, you are expressly authorizing us to send you these messages to your mobile device. Please note that your use of the site and your ability to make purchases from the site is not conditioned upon your consent to receive messages from us. Message frequency varies and message and data rates may apply and are your responsibility.

You may revoke your consent to receive text and/or multimedia messages to your phone at any time by contacting us at or by replying STOP to any text message you receive from us.

You may also contact us at the below address regarding how we use your information in connection with the Program:

Thriviva Inc
1309 Coffeen Avenue STE 3620,
Sheridan, Wyoming, 82801

We do not rent lists, or sell, or otherwise disclose personal information we collect about you, except as described here. We may share your personal information with third party service providers who perform services on our behalf based on our instructions and with your consent, which is given by your continued use of our website or engagement on social media

We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf, with your consent, or to comply with legal requirements.

The personal information shared by you helps us to make our products and services better for you by helping us:

Fulfill your orders for products and services.
Notify you about new products, services, features, updates etc.
Provide you customer service such as answering your questions, responding to your inquiries, or addressing any issues that arise out of your use of our products and services.
Provide a personalized experience while using our site.
Deliver the type of products and services you are interested in.
Alert you about upgrades, special offers, events, promotions etc.
In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.

We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Policy. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

We offer you certain choices in connection with the personal information we collect from you, such as how we use the information and how we communicate with you. To update your preferences, ask us to remove your information from our mailing lists, or submit a request, please contact us in the manner specified below.

You can at any time tell us not to send you marketing communications by email by clicking on the unsubscribe link within the marketing emails you receive from us, managing preferences here or by contacting us as indicated below.

Although you may opt out of RESET360 or BITEFUEL marketing emails, operational emails will still be sent to you. Examples of these include, but are not limited to, order updates, a redemption confirmation email, a profile update email, or other communications that relate to your account.

Subject to applicable law, you may have the right to request access to and receive details about the personal information we maintain about you, update and correct inaccuracies in your personal data, and have the information blocked or deleted, as appropriate. The right to access personal information may be limited in some circumstances by local law requirements. We may take reasonable steps to verify your identity before granting access or making corrections. You may request to review, change or delete your personal information by sending an email to

Thriviva Inc
1309 Coffeen Avenue STE 3620,
Sheridan, Wyoming, 82801

This site is not directed at children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on the site, we will delete the information from our records. If you are between 13 and 16 years old, you are required to get consent from your parent(s) or guardian(s) before accessing the site.

You may request to review, change or delete your personal information or that of your minor child.

To make such a request, please contact us at the following address:

Thriviva Inc
1309 Coffeen Avenue STE 3620,
Sheridan, Wyoming, 82801

RESET360 & BITEFUEL Brands are located in the United States, and if you are located outside of the United States, your personal information may be transferred and proceed within the United States as part of our normal business operations. Data protection laws vary from country to country, and may be different from the country from where you access the RESET360 website. By using our website or services, you consent to the transfer and processing of personal information by reset360 and our third party service providers who perform services on our behalf based on our instructions.

We maintain appropriate administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. However, no security system is perfect and we cannot promise that information about you will remain secure in all circumstances, including the security of your data during transmission to us or the security of data on your mobile device.

Our website may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for the sites’ content, any use of the sites, or the privacy practices of the sites.

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on If we make material changes to this policy, we will notify you that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. Your continued use of the website after being notified of, or becoming aware of, a chance in this policy, is your affirmation that you have read and understood this policy, agree to it, and agree to be bound by it.

The California Consumer Privacy Act (“CCPA”) provides California residents with the additional rights listed below, subject to certain exceptions. This section applies only to those California residents to whom the CCPA applies (“California Resident” or “You”) and does not apply to any Personal Information, as defined in the CCPA (“PI”), that is excepted from the CCPA. All capitalized words in this section have the definitions given to them in the CCPA, as amended, unless noted.

California Residents have the right to:

Request disclosure of our data Collection and sales practices in connection with you, including the categories of PI we have collected, the source of that PI, our use of that PI and, if the disclosed or Sold to third parties, the categories of PI disclosed or Sold to third parties and the categories of third parties to whom such PI was disclosed or Sold;

Request a copy of the specific PI collected about you during the 12 months before your request made under the previous paragraph;

Have such PI deleted (with exceptions);

Request that your PI not be Sold to third parties, if applicable (Right to Opt Out); and

Not be discriminated against because you exercised any of these rights.

Right to Request and Right to Know. You have the right to know and what PI we have Collected about you over the past 12 months, and the right to request that PI, including:

The categories of PI we have collected about you;
The categories of sources from which the PI is collected;
The Business purpose or Commercial purpose for Collection of your PI;
The categories of Third parties with whom we have shared your PI; and
The specific PI we have Collected about you.

This section of the Privacy Policy applies only to those who are a “data subject” under the European Union’s General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”), and the words and phrases have the meanings attributed to them by the GDPR. The disclosures made throughout this policy apply to your personally identifiable data, and, if you are a data subject, the following also apply to you:

You have the following rights:

Right of access, rectification, erasure and restriction of processing: you may obtain access to your personal information stored by us by contacting us. If your personal information is inaccurate or incomplete, you may obtain the rectification of such personal information by contacting us. You may also obtain the erasure or restriction of processing of your personal information in situations where no legitimate business purpose exists or the further storage is unnecessary under statutory storage obligations by contacting us with such a request.

Right to data portability: you may receive the personal information about you that you have provided to us in a structured, commonly used and machine-readable format or in another form or format compliant with the GDPR. To exercise this right, contact us.

Right to object: you may object, on grounds relating to your particular situation, to the processing of your personal information. To exercise this right, you must contact us as provided herein. To the extent your personal information is processed for reasons other than direct marketing, you understand and agree that we have compelling legitimate reasons for information processing, such as providing access to our Website, maintaining our systems, and fulfilling orders. You may use ad-blocking software to limit information capture and usage, however, our website does not respond to Do Not Track requests from browsers. You may also contact us with questions about this policy or to make a removal request. Making a request does not guarantee that the request will be honored.

Right to withdraw your consent: If you have given your consent to the collection or processing of your personal information, you may withdraw your consent without affecting the lawfulness of processing based on consent before its withdrawal by contacting us in writing.

We currently store your personal information in the United States, but your personal information may be transferred stored, or processed in a location outside of the United States.

If you make a request regarding the above, we have 30 days to respond to you. To exercise any of these rights, please contact us.
The legal basis for processing your personal information is:

You have given us consent by agreeing to abide by our Terms of Service, which is a binding contract, and continuing to access the website or any services we provide;

You intend to make, or have made, a purchase on our site or via one of our partners;

Processing is necessary in order for us to maintain the normal operation of the website or our services

Processing is necessary in order for us to comply with legal obligations.

Data Retention: We will maintain personally identifiable data for the period of time necessary to fulfil the purpose for which it is obtained, unless a longer retention time is required by law.

Our corporate address is:

Thriviva Inc
1309 Coffeen Avenue STE 3620,
Sheridan, Wyoming, 82801

You have the right to reach out to the appropriate Supervising Authority in your jurisdiction with your GDPR complaints.

If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by email at or by mail to:

Thriviva Inc
1309 Coffeen Avenue STE 3620,
Sheridan, Wyoming, 82801

If we need, or are required, to contact you concerning any event that involves your personal information we may do so by telephone or email.